Flicker Shad Back With New Looks
Friday, May 14, 2010

With all the fish-specific baits hitting the markets, Berkley is bringing back the Flicker Shad, a bait that especially targets walleye and bass. Designed with internal weight transfer for bullet-like precision casts and a unique swimming action to mimic a fleeing baitfish, the Flicker Shad will be the go-to bait for cranking presentations.

When Berkley first introduced the Berkley Flicker Shad, anglers wanted more colors. With some design help from pro staffers and advanced engineering in the lab, the new Berkley Flicker Shad is now available.

Not only have a dozen new colors been launched, but the bait features Mustad Ultra Point hooks for deep-penetrating hooksets.

“Crankbaits are always the way to go when fish are suspended and we wanted a bait to supplement our Gulp! and PowerBait presentations,” said Berkley walleye pro Gary Parsons. “The Berkley Flicker Shad was designed to provide an erratic action through the water that catches the fish’s attention.”

Berkley bass pro Jay Yelas agrees.

“The Flicker Shad has a great look during the retrieve,” he said. “And each bait is individually tested to make sure it runs true right out of the package. Plus, those Mustad treble hooks are an ideal match for the Flicker Shad.”

Floating Flicker Shads are available in 2-inch and 2 3/4-inch lengths and 12 fish-attracting colors including blue tiger (pictured), black gold, black gold sunset, black silver, chartreuse pearl, chrome clown, firetiger, pearl white, purple tiger, rainbow spectrum, red tiger and shad. The 2-inch version will achieve depths of 9 to 11 feet and the larger version runs 11 to 13 feet.

The suggested retail price is $4.49.